LETTER FROM THE PRESIDENT OF EMIRATES FASHION WEEK
A STORY WE TELL THE WORLD
President portrait
Eight years ago, when we first embarked on the journey of Emirates Fashion Week in the heart of Dubai, few could have imagined that our project would grow into a global phenomenon — uniting designers from every corner of the world, from avant-garde ateliers in Europe to the exotic workshops of Asia and the Middle East. Today, after fourteen seasons where each show became a manifesto of creativity and every collection a dialogue between cultures, I am proud to announce a new chapter in our story: the launch of our very own glossy publication, Emirates Fashion Week Magazine.

This magazine is more than pages filled with images; it is a living embodiment of the spirit of Emirates Fashion Week. In an era where fashion evolves faster than ever — shaped by technology, sustainability, and cultural shifts — we needed a platform that could reflect the depth and diversity of our vision.

Voice to capture these moments, analyze trends, and inspire new heights. Emirates Fashion Week Magazine will be that voice: sophisticated, provocative, and impeccably curated. Expect exclusive interviews with the visionaries of the industry, in-depth conversations exploring the intersections of fashion with art, architecture, and even geopolitics. We will explore not just what to wear, but why it matters — from sustainable fabrics born in laboratories to the cultural narratives that shape our wardrobes — through the lens of personal stories and candid dialogues.

Over the past eight years, Emirates Fashion Week has grown from a local event into an international stage, debuting hundreds of designers and reaching an audience of millions. We navigated the pandemic with virtual shows and returned stronger than ever, proving that Dubai is not merely a city of luxury but a capital of fashion’s future. Each season welcomed diverse audiences, demonstrating that fashion here is not ephemeral — it is eternal, like the desert sands shaping the landscape.

With the launch of the magazine, we are expanding this horizon. It will be published twice a year, alongside a digital edition for those living in the rhythm of the digital age.

As the founder, I have always believed that fashion is not merely clothing, but a story we tell the world. Emirates Fashion Week Magazine will continue this narrative — a platform for voices that deserve to be heard.

Join us on this new adventure. After all, in fashion, as in life, true beauty is born from bold steps forward.

Editorial image
With all my style best wishes,
Marina Liubina
President Emirates Fashion Week
& Emirates Fashion Week Magazine