Letter from the President of Emirates Fashion WeekLetter from the President of Emirates Fashion WeekLetter from the President of Emirates Fashion WeekLetter from the President of Emirates Fashion WeekLetter from the President of Emirates Fashion Week
Letter from the President of Emirates Fashion WeekLetter from the President of Emirates Fashion WeekLetter from the President of Emirates Fashion WeekLetter from the President of Emirates Fashion WeekLetter from the President of Emirates Fashion Week
– How do you define feminine strength and character in your designs?
– Since Asian Spirit is a project born at the intersection of fashion, art,
and psychology, in this context we speak primarily about the synergy between
fashion and psychology.
In my creative process, I rely on an archetypal approach I have been developing for more than sixteen years. Through illustrating archetypes and their
interconnections, I fill each collection with meaning — turning every garment
into something not only aesthetically beautiful, but also psychologically significant.
– What matters more in a woman — her outer beauty or inner world?
– I always say: a woman’s strength lies in the harmony between her inner
and outer worlds.
True beauty is born from balance — that “golden ratio” where her inner
self finds perfect reflection in her outward appearance.

Where East Meets West in Style

Skylight Gallery, Arjaan by Rotana – Media City, Dubai

Emirates Fashion Week takes place at the Skylight Gallery in Arjaan by Rotana, a modern venue with panoramic views of Dubai. It’s a stylish and comfortable space where Eastern traditions meet Western trends. Arjaan by Rotana provides excellent service and a welcoming atmosphere, making it the ideal location for fashion events. We’re proud to host Emirates Fashion Week in partnership with Arjaan by Rotana.

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