– Oksana, can you tell us how ANNET was born?
– ANNET started in 2018 and from the very beginning, it was meant to be an exclusive club for the chosen few. “Why for the chosen? Because every accessory is personally crafted by me. My hands bring to life leather harnesses, corsets, jewelry, even handbags — an expensive pleasure that not everyone can afford.”
– How did the brand first appear publicly?
– Our public debut was in 2019 at Moscow Fashion Week, in collaboration with GEORGE BLACK at Gostiny Dvor. Models showcased my leather accessories alongside Georgy Black’s designs. Since then, we’ve continued collaborating on multiple fashion weeks — Estet, Neva, Season, and Moscow Fashion Week — and each event has reinforced our identity.
– ANNET is known for not advertising much. Why is that?
– “ANNET never needed advertising. People found out about it through friends, bloggers, and influencers. There were plenty of women eager to buy beautiful leather accessories, but not everyone became an owner. I often refused potential clients — there were many reasons for saying no. And yes, I value my time, my hands, and my skills. Yet I can effortlessly give someone a piece from my collection, just because I want to. That’s how quirky I am.”
– Your pieces have a reputation for selling out quickly. Can you tell us more?
– In 2021, for example, ANNET accessories were in the Season shopping center showroom on Okhotny Ryad for just a few days — and sold out completely in 48 hours. “Now I’ve expanded the brand to include fabrics alongside leather,” I shared. “But the ‘Closed Club’ remains. I don’t chase the mass market or big turnover. What matters is creating what I want, when I want.”
– You recently created a unique show for the ‘Pandora’s Box’ collection. What inspired it?
– In 2024, I wanted to move away from traditional runway formats. I invited real women — friends and acquaintances, not professional models — to bring life to the show. Every outfit and every scene was carefully planned. “The venue and event were chosen deliberately: the N. V. Gogol Theatre, Magic Fashion Week. Isn’t it symbolic? There’s space to play, to misbehave — that’s what I love. For a few minutes, an entire stage belongs to you. It’s magnificent!”
– What comes next for ANNET?
– The collection continues to travel, appearing at private events and in other cities. European invitations followed, and my 2025 calendar is already packed. “The Closed Club remains at the heart of everything. Every piece, every show, every moment is for those who understand true craftsmanship and individuality. I create for those who see my work not as a commodity, but as an extension of their identity.”
